Am I considered a woman or a girl? This is the question I asked myself after getting up close and personal with Joseph's Autumn/Winter 11 collection. Where did this question spring from? Well, I've always associated Joseph as being a label for newly established 'women', if that makes any sense to anybody? Other than myself? I've always associated the label with classic, well tailored, 'for keeps' pieces and while the new collection has kept with tradition and offered up it's signature knits and classic workwear pieces, there is a definite wink to current trends, while not being held captive by them.
My wish list from the collection would have to be first and foremost the tweed man coat, it's the kind of coat I've always dreamt of owning. It's understated, classic, and unbelievably cool. And although I've decided that I'm more of a girl than a woman, I still think this coat is for me! Also for me, is the colour block mohair sweater, I'd love to have myself one of these too. I'd actually like a whole lot of pieces from the collection!
Joseph's creative director for the past four seasons has been a lady named Louise Trotter. I think she has slowly, but successfully, brought the brand to a place where it has kept it's tradition of classic pieces, but has introduced a subtle but very much needed fresh edge which appeals to the cool edged woman (and sometimes girl).